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Developing a Sustainable Tourism Strategy for Pen Llŷn & Iveragh

We are inviting everyone who’s visiting Pen Llŷn or Iveragh Peninsula this summer or autumn, or who has visited Pen Llŷn or Iveragh Peninsula in the past, to participate in a visitor survey.

The aim of the survey is to gather information about visitors’ interests in the cultural and natural heritage the peninsula has to offer, and how we can create a more sustainable tourism economy here.

It should take about 10-15 minutes to complete the questionnaire, as most questions are multiple choice. Click on this link to go to the relevant survey.

There is also the opportunity for respondents to write more about their experiences, hopes, and desires by answering some open questions. The responses will help us to identify opportunities to improve the visitor experience and sustainable tourism offer on the Llŷn and Iveragh Peninsula.

The survey aims to answer the following questions:

  1. What are current patterns of people visiting Pen Llŷn/Iveragh Peninsula (where/when/how do they visit the peninsula and what activities do they do)?

  2. What do visitors value most about Pen Llŷn/Iveragh Peninsula?

  3. What cultural/ natural experiences are visitors interested in?

  4. What opportunities are there to offer more sustainable visitor experiences?

We are very grateful for everyone’s time and participation, as this will contribute to achieving our project aims: to enable the Llŷn & Iveragh peninsula to be a home and a destination, providing opportunities for the communities today and in the future to prosper in their own locale on their own terms whilst enriching the visitor experience, and moving away from ‘extractive’ tourism.

If you are a local business in Pen Llŷn/Iveragh and would like some physical postcards to share with your customers and guests, please get in touch and we can drop some in to you.

For any queries you may have about this survey, please email us at


Visit our Tourism Research page for more information about research the LIVE Project is undertaking to explore opportunities for sustainable tourism, especially outside of the traditional peak tourist seasons.

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