Ambassador Programme: Co-marketing Outdoor Experiences for the off-season visitor

two women in hats and coats looking through scopes across the sea looking for whales and seabirds

THE LIVE Project, now in its final year, is hosting a series of events as part of their Ambassador Programme, to shape and share the resources and outputs we are creating on outdoor experiences for the off-season visitor.

Jump to our schedule below

Following in the footsteps of the highly successful 'Cynefin a Chymuned' progamme run on the Llŷn Peninsula in Wales, we’d like to invite south Kerry stakeholders to join us to fine tune the digital resources and itineraries that LIVE has developed for the Iveragh peninsula - learn how they can be of use to you to market your business and your region, discuss how to promote the Iveragh peninsula outside of peak tourism seasons, develop visitor experience packages.

Whatever your experience, whether you have a personal interest, or would like to use some aspects of this in your business, even format a new business idea, there will be something for everyone to learn, share and engage with.

What’s Involved?

We aim to meet twice a month for indoor and outdoor sessions on a particular theme or topic. We would love you to attend all of the sessions, but you can dip in and out as your time allows. These events will be designed to complement and enhance your own existing local knowledge about Iveragh’s natural heritage, its landscapes, seascapes, mountains, walks and trails, and all of the biodiversity that lives within it.

  • The indoor session will focus on themes such as sustainable tourism, collaborative marketing, and effective use of digital resources to promote your area.

  • The outdoor session will be based around a walk-and-talk. We will focus on sharing knowledge about the natural and cultural heritage of Iveragh and getting to know different locations, heritage sites, and walking trails. We will discuss the theme from the indoor session, the practical application of turning digital resources into outdoor experiences

At both sessions there will be lots of opportunities for people to share knowledge, ask questions, offer stories and memories relating to heritage and place, to deepen your own knowledge but also to share with visitors such as students, tourists, customers and more.

This programme will contribute to the development of a bank of digital resources that can grow and adapt to the needs of the community over time.

Where and when?

The initial programme will run from autumn 2022 to spring 2023. Most events will take place mid-week but times can be altered to accommodate the majority of attendees. Events will take place across Iveragh with the aim of making them accessible to a wide range of attendees.

2022 Schedule

November 2022

graphic containing information about the event in November with an image of two women in hats and coats looking through scopes across the sea

Download our graphic and share with anyone you think may be interested!

Wednesday 16th November, 11.30am - 1pm - Skellig CRI, Cahersiveen Library

In the first in our series of workshops we will discuss how to tempt visitors to the Iveragh peninsula outside of peak tourism seasons by promoting coastal wildlife experiences such as dolphin and bird watching. Refreshments provided.

Wednesday 30th November, 10.30am - 1pm - Get to know - Reenroe

In a follow-up session, we will explore the Reenroe Cliff Path as a winter birdwatching site. This event is outdoors and weather dependent.

While registration is not required, we recommend you do so on Eventbrite, so we can update you closer to the day, in particular for outdoor events that are weather dependent.


December 2022

Download our graphic and share with anyone you think may be interested!

Thursday 8th December, 11.30am - 1pm - Skellig CRI, Cahersiveen Library

Storytelling in marketing is vital because of the connection-building power it contains, bringing stories directly from you to the culturally curious. Come along to this talk about Iveragh’s historical figures, pioneers and places, learn their stories, and how to use them as marketing tools to promote Iveragh to off season visitors.


  • Victoria McCarthy (Architectural Conservation Officer, Kerry County Council) - Clay to Stone: using architecture to build a kingdom. Explore how using clay and stone has been used to deepen connection, awareness and cultural creativity through Architecture Kerry.

  • Jane Sheehan (Marine Biologist, LIVE Project) – The life and work of pioneer marine biologist Maude Delap - an inspirational story that combines community, heritage and science. An introduction to the story of Maude Delap, her personal life, academic studies and achievements, and how it has the potential to entice both the culturally curious and niche audiences to Iveragh. In this talk, Jane will look to the success of the innovative Ellen Hutchins Festival, as to how a story of a pioneering scientist can be used for tourism, heritage, promotion of women in science and of course, continued inspiration to us all.

  • Aoibheann Lambe (Archaeologist, LIVE Project) - Lady Albinia Brodrick - Gobnait Ní Bhruadair. This talk highlights how Kerry is teeming with the stories of people whose lives were extraordinary. Lady Albinia Brodrick - Gobnait Ní Bhruadair tells the story of a British Aristocrat turned Irish Republican who gave up a life of privilege in England to build a hospital for the poor in Kerry. The ruins of Lady Brodrick’s are a landmark along the Ring of Kerry between Caherdaniel and Coad.

2023 Schedule:
  • The Ambassador Programme will continue until late Spring 2023. More details coming soon.


Is it for me?

Probably. If you are a resident of Iveragh with an interest in nature, heritage, sustainability, tourism, the environment, developing new ways of working, collaborating, learning from others, and working towards a mode of tourism on Iveragh that sustains the community and the environment we live in, then it’s for you. You could be a business owner, a retiree, a landowner or farmer, a subject expert, dreaming of setting up a business, hoping to meet more people locally, enthusiastic to get outside and explore, new to the area, or born and bred in south Kerry.

Is it accredited?

No. There’s no certificate at the end because we hope that there will be no end. The overarching aim is to foster a network that could continue to meet and share knowledge into the future, growing and adapting digital resources to suit the needs of your business and your community.

By spring 2023, we hope that you will have expanded your knowledge, met new people, and developed new ideas, visitor experience packages and/or connections.

If I have a question or suggestion, who can I contact?

Contact the LIVE team at Our team are located across the peninsula, so we can easily follow up an email with a chat to tell you more about our Ambassador Programme. We’ll be looking for speakers as well as participants, so if you have something to share, please let us know!